visualising-data-course

6: Tell a story

To build a relevent and insightful chart, imagine the reader asking these question. Does the chart provide any answers?

1. So what?
2. Why should I care?
3. What’s the problem?
4. How was it (will it be) solved?
5. What must I do?

A good book on this is Storytelling with Data by Cole Nussbaumer Knaflic.

The author describes a process of five steps:

• understand the context
• choose an effective visual
• eliminate clutter
• focus attention
• tell a story

Source: Storytelling with Data