visualising-data-course

1: Be clear about the message

Focus attention and tell a story. Use the title and subtitle to frame the readers’ line of thought. Examples of clear messages

• Inflation is rising.
• Our buildings meet high environmental standards.
• Our cost of debt has risen but is still less than our competitors.

In this chart, the message is at the top in bold and the title follows.

Source: World Bank Group - International Development, Poverty, & Sustainability